For brand awareness, web development and marketing campaigns, besides search engine optimization, were essential considerations. The problem with SEO and other online marketing tactics, however, is that they need a lot of time, effort, and capital before what you want to achieve is observable.
Social media marketing was a goldmine to most businesses, but today it is one of the biggest challenges. While earlier on, social media platforms permitted businesses to reach millions of potential customers worldwide free of charge. Over time, though, these websites develop advertisement policies that make it incumbent upon the marketer to spend more money for their content to be aired before such potential customers. It is a task not everyone is easy with as not all of the marketers have the available resources and capacity setting up and maintaining such high-intensity social media campaigns.
